Mitt Romney and private equity’s image problem

US private equity to launch PR campaign to counter attacks on Romney’s time at Bain

The New York Times on the private equity industry’s fear that  - if Mitt Romney wins the Republican nomination – it will come under “intense scrutiny and withering attacks” from his opponents.

“With Mr. Romney in the spotlight on a national stage and facing a well-funded Obama re-election campaign, the industry’s top officials know that Mr. Romney’s opponents will continue to push the portrayal of Mr. Romney as a fat-cat job-destroying deal maker.

“We were bracing ourselves for this but we’re not even in the general election yet,” said a senior private equity executive who spoke on the condition of anonymity. “Expect more pain.””

See also: US Jobs Bill launches another attempt to tax carried interest as income

Carried Interest Debate in Spotlight Amid Romney Tax Release – Bloomberg

Romney Disclosure Reignites Debate Over Carried Interest Tax – New York Times

The Real Scandal in Private Equity? It’s the Taxes – The Atlantic

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